Many early-stage spiritual entrepreneurs and healing practitioners face a common challenge when it comes to creating meaningful content that resonates for with their audience. Whether for social media, blog content, email newsletters or otherwise, fears about what others might think, saying the ‘wrong’ thing, or whether anyone is listening or not, are common, and can leave many well-meaning practitioners going around and around in circles, never quite getting to the heart of the matter or what it is they want to say.
Messaging is the foundation of any business. It’s how you convey the value and potency of what you do to the people who matter. It’s how you connect with potential clients, call those who align with your services, and become a point of influence. When fear causes you to hesitate, go all over the place, or water down your message, this can lead to a struggle getting the traction you need to grow your business.
If you’ve been struggling to find your voice, here are four ways you can amplify the power of your message to break through that fear and get yourself heard.
1. Say what you mean, like you mean it.
Don't hold back on speaking your truth. If you want to deliver a powerful message that hits home and inspires change, get straight to the point and say what you really mean to say.
Many lightworkers, healing practitioners, and spiritual entrepreneurs fear rejection or hold limiting beliefs that what they have to share is not valued or desired. So when it comes to putting their content out there, they tend to water it down in an attempt to please everyone instead of getting straight to the point. When you try to please everyone, you please no one.
Instead of trying to say what you think you ‘should’ say or hope will be accepted, try tapping into the ideas you really want to share and don’t hold back. A bold, targeted message that speaks to the right people will inspire action, and action creates change. If you find yourself going in circles, trapped in uncertainty or never quite getting to the heart of the matter, ask yourself: What is it I truly want to say?
Then say it with minimal editing, explaining or justifying. Being so direct may feel intimidating at first, however, you’ll ultimately find it liberates you and draws your real community to you.
2. Speak directly to your ideal client.
In business, the idea is not to speak to everyone, it’s to speak to your ideal client. These are the people who are specifically suited to your area of passion and expertise and will benefit most from what you have to offer.
When you deliver your message with your ideal client in mind, it naturally magnetizes your most authentic, heartfelt community to you.
Many of my clients fear that if they are too specific, they will exclude people and their pool of potential clients will decrease when in fact the opposite is true. Again, when you try to speak to everyone, you speak to no one. In the same way that a water pistol targeted to a focused stream will travel further than one set to a broad spray, so will your message carry further and hit the mark more powerfully when it’s aimed toward a specific audience.
To speak directly to your ideal client:
Know their true needs and desires - what is it they are struggling with; what is their biggest challenge or frustration? What would do they believe would solve everything? What is their dream come true? Know these factors inside out through your intuitive sense combined with market research, then incorporate them into your message.
Don’t be afraid to include terms that are specific to your area of interest (but not jargon that may not be understood). These may not hold much meaning to those outside your niche but are instantly recognizable to your ideal client. For example, my clients and community likely already resonate with the term “alignment” long before they come across my work.
Be sure to voice things in their words. Connect with your clients and community. Find out what is going on for them, how they would describe their situation and what it is they desire, then weave reflections of this into your messaging to be sure it resonates
3. Don't be afraid to go against the grain.
One of the most powerful things you can do in your messaging is to bring a new idea or perspective into the mix, especially if it’s one that isn’t particularly popular or commonly spoken about in your industry. Challenging or breaking down commonly accepted standards in your industry is a powerful way to set yourself apart from the crowd and stand out as someone with unique value to add.
Although it can feel scary to speak your truth, especially when it goes against the grain of mainstream thinking or current industry standards, doing so in alignment will your truth will distinguish you from others in your industry and begin establishing you as a thought leader in your realm of expertise and passion.
As an example, one of the messages I love to share is that I believe in transformation first, business and strategy second. And that transformation takes time - it’s not a quick-fix solution. Although the idea of taking the time to dig in deep and do the transformational work that will reveal one’s true purpose and calling may not appeal to everyone, it’s often the answer my ideal clients have been looking for.
To identify what and how you do things differently, ask yourself: What is something I see happening in the industry or community that doesn't sit right for me? What do I believe instead? What approaches have I tried that didn’t work out for me, despite looking promising to begin with? What did I end up doing instead?
The thing you have been holding back on or are too afraid to speak openly about is likely the secret sauce that will elevate your messaging and make all the difference in the lives of your ideal clients. Find it, then be confident enough to share your unique way of doing things at any given chance.
4. Be authentic.
Building trust and relevance with your audience as an authentic and embodied leader requires that you share from your lived experiences.
Sharing your authentic story of transformation - what you have overcome and the achievements you have made so far - helps to position you as an expert and showcases the transformation you are able to assist your soulmate clients with. Your story highlights the changes that are possible for them if they choose to work with you. At the same time, it builds trust and helps to make you more accessible to your audience.
In an over-commercialized world, true authenticity helps to break down the invisible barriers and pedestals that can prevent us from connecting with ourselves, each other, and those we are here to help. Stories connect us. They open us to our shared humanity and make it easier for potential clients to understand and lean into the power of what we have to offer.
One way you can do this is by establishing a collection of brand stories that capture the essence of what you do in words.
To do this, think back to some of the more significant moments or turning points in your journey. Who were you before these moments? What did you believe then and what were you struggling with? What was the key lesson or learning that changed things and how did it shape the person you are now? How does what you learnt then, inform what you have to offer or how you approach things now?
Once you have a series of clear brand stories laid out, use them as content in your marketing and teachings to help demonstrate your point of view and the type of transformation you help others co-create.
When you commit to showing up authentically, and speaking your ideas truthfully and directly, you’ll find that your message will resonate with the right audience. Focusing on reaching those who are within your niche rather than the world at large will help you to break through the barrier of fear that can hold you back, and call your community to you.
If you would like support finding your authentic voice, your core values, message and perspective, as well as identifying the 3-5 key brand stories that illustrate your unique approach as a leader, I am available for intimate 1:1 sessions where we deep dive into the blocks that are keeping you from sharing your unique approach with confidence and precision.
To find out if we are the right fit for each other, register for your free, no-obligation 30-minute discovery call below.