One of the hardest things about being in business can be being seen - showing up and advocating for your product or service, and the benefits it brings.
I know this to be true for myself & the majority of my clients. Many of us would prefer to hide away, and have people just show up on our doorstep (hand up over here!).
But this doesn't build relationships. And it doesn't get your services in front of the people who need to hear about them.
Sometimes we avoid visibility because we don't feel confident enough at our craft & we're afraid to let people in…
Sometimes we don't have the words we need to speak clearly about what we do - without feeling "pushy," salesy or like we're over-promising…
And sometimes we're confused about what visibility ACTUALLY is (when it's not all flashy photos & going live on social media 24/7)…
All of which can make it out to be something more (and scarier!) than it actually is or needs to be.
So, I thought I'd share Four Common Myths that could be keeping you from visibility & getting the kind of meaningful exposure that connects you with more of the people you are here to help.
Myth #1: It has to be grand scale - it doesn't
At its core, visibility is just about getting in front of the right people - and ideally in a way that feels meaningful to them. Sometimes this can look like going live on social media. And sometimes, it can be as simple as a well-timed message in the DM's when you reach out to someone you'd love to work with & think might be a fit. Or, feeling confident and clear enough in your message that you're able to succinctly explain what it is you 'do' when out and about meeting strangers at social or networking events.
Myth #2: It’s all about live videos and fancy social media photos
Forcing yourself to show up on screen (or according to the algorithm) when it’s not for you, will not have you feeling any more seen or heard. In fact, it might leave you feeling even more overlooked than before. Imagery is not the only way of making a point. Words can paint a picture, too - as can podcasts, PDF’s, and so much more. Find your “thing” and run with it. Not only are you likely to feel more seen and heard when you do, but you're more likely to stay the course & keep showing up, which is just as important when it comes to visibility.
Myth #3: You need to reach as many people as possible
Numbers count, yes. But what's more important is reaching the right people. A pointed message that touches the heart of your ideal client & helps THEM feel seen, heard & understood will go a lot further (and be more likely to inspire action) than a general message that reaches many, but is quickly scrolled over. Part of being visible is getting honest & clear about who you are, who your people are (and are not), so you can truly speak to those who are here to learn from you.
Myth #4: It’s all about outer action & showing up
Visibility is energetics first and foremost. If you're afraid of what other people might think, this can lead to subconscious guarding that keeps them away. When this is going on no amount of "showing up" or putting yourself out there is going to override the underlying energetics that are keeping you from being truly seen. Instead of all the "busy work," do the inner work to address the lingering fears, doubts & self-sacrificing tendencies keeping you stuck in a loop so you can take the actions that really matter.
If you've been falling into any of these, please know you are not alone. Visibility is something we continue to work on over the years, and it's never too late to show up & go a layer deeper.
At the end of the day, it comes down to the relationship you have with yourself & how willing you are to advocate for the value you offer.
And the stronger and more connected you are to yourself & the real-life impact of your work, the easier (& more rewarding) it will be to get in front of the right people for you.
If you’d like to talk about how I can help you be seen in the way that feels right for you, so you can reach the people you’re here to impact, reach out & let’s chat.